China Intercontinental Communication Center (CICC), founded in December 1993, is an international comprehensive cultural communication agency with all-media production and communication capabilities that carries out international cooperation and cultural exchanges. With “helping the world to understand China, and helping China to understand the world” as its goal, CICC operates business in film and television productions, book publishing, periodicals and magazines, new media, cultural exchanges, exhibitions, international communications, and marketing, reaching an audience of nearly 4.8 billion in over 200 countries and regions.