As the most powerful media player with great influence in western China, Sichuan Radio and Television(SRT), owns 9 radio frequencies, 9 TV channels, IPTV and mobile apps, responsible for the operation of the Golden Panda Awards and Sichuan TV Festival. 

SRT presents variety shows, documentaries and TV dramas etc., forming a diverse content system labeled with humanities, history, music, culture and tourism, and cuisine. It broadcasts over 8,600 hours of programs throughout the year, of which 20% are self-produced programs and 46% are purchased programs.

The first Golden Panda Award was successfully held in Chengdu, Sichuan Province in September 2023, which gathered top leaders and industry professionals from both home and abroad and was fully recognized. The awards honor outstanding film and television productions from around the world in four categories: Film, TV drama, Documentary and Animation. Held once every two years, the 2025 Golden Panda Awards will be hosted in Chengdu in September next year.