“bilibili”is an iconic brand and a leading video community for young generations in China, which is affectionately called "an encyclopedic website, a library without walls, a gas station on the road to growth, and a stage for creators" by its users. As of the first quarter of 2024, bilibili had 102 million daily active users.

Factual content is crucial to bilibili’s ecosystem. As one of the premier factual content producers and distribution platforms in China, BILIBILI has aired more than 5,000 non-fiction series and one offs in total, originally produced and commissioned over 150 documentaries, and has won over 250 awards both at home and abroad. At the year of 2023, over 162 million people have watched factual content on BILIBILI, building BILIBILI a go-to platform for factual content enthusiasts.